Thursday 20 August 2009

Adobe Photoshop Starter Edition Unlock Codes

My turn to attack Adobe. I hope our company never gets so big that we forget that the customer is important.
A client has some photos in Photoshop Starter Edition V3.2 and they cannot get to them. The program asks for a registration detail which the user has filled in and submitted several times to Adobe without getting and response. The program needs an unlock code to continue.
We spent some time on the phone waiting for it to be answered - something regular readers of this blog might recognise gets my goat quicker than anything.
A customer support agent eventually was able to give us a code - it did not work.
Later we tried again to get a code - half an hour without response except from the automated phone system rubbish. In this time we googled the issue. A complete forum seems to be devoted to helping people who cannot get an unlock code from Adobe.
Adobe has now ceased support for this product. One forum indicated that support ceased on 30th June and no more registrations were going to be accepted after 31st July. That is appalling.
A product that is only 6 years old may well go out of development but there will be a very large installed base which needs support. A company with a product which gives rise to so much aggravation with registration and unlock problems needs extra support not reduced support.
This sort of issue makes sure that I do not recommend products from this source.
I appreciate that software developers need to protect their investment. I appreciate that this means they might engage in the sort of authentication / registration regimes we see all too frequently but it does not mean that developers should ignore their customer base.
It gives the developer a bad name. It gives the industry a bad name. It is just poor customer relations. It is just bad. All too often it come when companies get too big and remote from their customer base that they cease caring.
As a footnote I would like to say this. If a support organisation cannot field phone calls within a reasonable amount of time - say 30 - 60 seconds - then this smacks of two things. One: they need to take on more staff to make sure customers are not left sitting in automated phone queues. Two: they should improve their products so that they need less support.

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